Lids on Kids Campaign
Every Warehouse location supports local neighbourhood community organisations through their Customer Choice programme.
The Warehouse’s community strategy is to provide support to not-for-profit community groups or organisations for specific projects which enhance the lives of ‘families and young people’ with an emphasis on the latter. We do not provide support for administrative costs, operational overheads or expenditure. In the case of our Bags for Good programme, the specific project must also be focussed on the geographic area the store services.
Check out The Warehouse Neighbourhood Partnerships Programme here
One area that we see a large issue is around cycling without helmets. At Wairarapa Road Safety Council we offer free of charge cycle skills training from Pedal Ready. When we visit the school for training, we are able to supply bikes and helmets (during the training)... but after the lessons, the helmets fall on the way-side and are not worn.
Cycling is an important form of exercise, transportation and recreation for children in New Zealand, and for many children, learning to ride a bicycle is an important part of their play and development.
However, cycling related injuries are one of the top ten causes of unintentional injury related deaths for children in New Zealand according to Safekids NZ.
We are working with The Warehouse to look out for kids without helmets and raise the awareness that our brains are so important and we need them to learn. Watch the video below to see how we are affected when falling off our bikes. Please support our community by shopping at The Warehouse Masterton and adding a token to our cause. Please feel free to share across your networks.
Monday 24th of July 2017